The book uses humor and stories to deliver insightful messages on social business. If you think going social is a business imperative and your business is not social yet, this book is for you.
Right from explaining what social media as a technology is all about and how it can be applied across all business functions, this book presents a ideas and ideation frameworks for you to join hands with customers and create value together.
The book outlines the three stages of a social business transformation: humanization, socialization, and democratization. It introduces many stimulating concepts such as humannovation (innovation with human face), social funnel (why brands need to convert their social followers into co-creators), total value matrix (the four types of value a business can co-create with customers) and customer identify matrix (building communities by nurturing identities of customers).
Entrepreneurs, CEOs, managers and for anybody who is interested to know the potential business applications of social media.
Buy online: Amazon
Preview: PDF (Download File)About Author
G Sankaranarayanan is the Managing Partner of Younomy, a management services firm, based out of Rajapalayam, Tamil Nadu. He specializes in writing on social business, co-creation and product innovation. Sankar has about 12 years of experience in business journalism, having worked for publications and newspapers including Industrial Economist and The Indian Express Newspapers (Bombay) Limited.
He conducts social business workshops for industries and industry bodies. Sankar has authors India CoCreates series of reports that detail how sectors like automobiles, healthcare and IT companies use social media for business.Book Launch Press Releases
Press Release Nov 12, 2014.docx (Download File)
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